The 2 Main Misconceptions About How to Write A Tender

Are you a technical writer? How often do you lose a high-value tender because of an average written bid? Do you know the reason behind your failure? Be it traditional tendering or e-tendering in NSW; even an error-free, grammatically flawless proposal can be rejected because you might have the following misconceptions about bid writing:

1. A tender response is an information packet

Your tender response is not an information packet—rather a persuasion tool. You don’t have to feed encyclopaedic information about your offering and company to the tender committee but persuade them to choose your company overall the others.

The best way of persuasion is to mimic what a salesperson does, i.e. understand your customer, identify their need, acknowledge it and offer a solution to that need. If you focus your response on your company’s attributes without linking them to the customer’s needs then they won’t be interested in your services.

There is nothing self-evident in this process, so connect the right dots for them, and assure them why you should win the competition.

2. A tender response template can be used

This is where people go wrong: tender responses cannot be written from a template because it needs to be personalised for the client. You need to dedicate an appropriate amount of time to customise the proposal as per the client’s requirements, which requires thorough research about the client and the industry, but it can raise your chance of winning substantially. Make sure your tender writer allocates enough time to create a bid that is entirely tailored for that client, i.e. find out the influencers and decision-makers in the client’s organisation and write to win them over.

Know Why You Need To Hire Experts To Write Winning Tender Proposals

You may be wondering why you need experts to write your tender proposals for you when you understand your business better than anyone. You might be well informed and highly knowledgeable about your products and services and your industry, but getting a tender contract is not just about what you do—it is about a lot of things.

Here are some point on why you need a professional tender writer for your Sydney based jobs:

1. With experience comes wisdom

Tender experts will be more experienced than you in tender writing. With that experience comes wisdom because they have already learnt the lessons that you need to learn  when you are writing your first submissions.Professional writers know where your weaknesses are and how to turn negatives into positives.  Apart from being experienced, they may have completed tender writing courses and other studies, which allows them to create high-quality content and presentation. Otherwise you might opt for a tender writing course.

2. Professional language

Knowing when and when not to use professional language enhances your business writing style. Overuse of jargon can make documents difficult to read because it assumes that the reader understands terminology that they may not be familiar with. Experienced writers will use plain English to explain even difficult concepts. This is an important benefit of hiring experienced experts for tender writing.

3. Ability to understand tender documents

Experienced writers are capable of analysing and interpreting the tender documents in detail which allows them to answer in a more precise way. Straightforward and clear answers are preferred in tender proposals. Keep it simple.

4. Analyse and understand your business

A near perfect bid is expected from experts, because they know how to analyse and match your services offering to the requirements of the proposal and win your tender for you.

Note: Take precautions before hiring experts by making sure they have the experience and success rate that you need.

Writing Winning Government Tender Proposals Begins Here

Government tenders in Sydney and the rest of Australia can be seen as an opportunity to build strong business relationships with public sector clients, and to build your organisation’s profit and cash flow.

If you have decided to pursue government tenders, there are several  factors that you need to consider before responding to them.

Integrity of the process

Because they are under public scrutiny, public sector organisations cannot afford to do business with businesses that may bringpolitical or reputational risks. Therefore, it is important to respect the integrity of the procurement process.

Credibility

The procurement process is accompanied by rigorous scrutiny, and your credibility is a vital part of the assessment process. You should use case studies in your tender response that provide substantial evidence of your ability rather than rely on assertions.

Data security

Data security is sometimes a required in tender responses. Update your data security policy and increase your network security if it is not up-to-date.

Accountability

Clear communication and transparency are important aspects of public-sector management. Your approach towards maintaining the business relationship must be one of professional integrity and accountability.

In conclusion

Taking all of this into consideration can help you to build productive collaborations with government clients and maintainyour cash-flows.

3 Major Traits Of An Effective Tender Writer

Are you looking for a tender writer in Sydney?Do you know what to look for in tender writers so you can hire the best of the best?

A technical writer is someone who writes professional material for a particular specialised industry, for instance, information technology, engineering or medical research organisations. Technical writers also write tender responsesin a sophisticated mannerso that you can win tenders against your competition.

The followingare some of the qualities that you need to look for in your tender writer.

Technical writing and communication skills

The goal of a tender document is to get the highest mark from the tender evaluation committee. To achieve this, your technical writer needs to know how to present complicated concepts in easy-to-understand ways. Communication skill does not only mean writing skills, but also listening skills. Your writer needs to listen to you and to your team to get an understanding of what  you are offering your potential client. Once understood the writer will construct a narrative in the most attractive manner to persuade the committee and to win the contract.

Understanding of business risk and opportunity

In financeto get a higher return you take on higher risk with your investments. When it comes to contracts—a low price mayindicate a high risk while a high price represents low risk (when you are pricing certain activities a high level of uncertainty may require you to price the job based on the worst case scenario). 

Your writer needs to write your response tothe assessment committee that presents the bid as a low risk option that they can trust (and the price needs to reflect this).A low price may look attractive but only if the risks are also low. A technical writer, who can present your response in terms of low risk will more likely win you that tender.

Well organised and logical

A good tender writer ensures that all steps of the response writing process are followed to maximise the value of their engagement. These processes include information gathering; planning and scheduling; drafting, reviewing and amending and version control.

There are a lot of elements that go into developing an effective response and managing the elements. It is important in delivering a compelling and convincing case to ensure all the processes are followed.

Hire effective tender writing people

It is very important to hire a technical writer with  the skills, understanding and organisation to  provide you with a competitive tender response to increase thechances of your company winning the tender to get your business to the next level!

3 Secrets of a Winning Business Proposal

Growing businesses and winning contracts are not at all easy. With legions of competitors vying for the same contract, writing business proposals and tender to secure the contract that can mean a lot to your business often becomes a matter of life and death for your business.